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SERVICES

RESEARCH & FEASIBILITY STUDIES

The Property Consulting & Research Division (PCRD) occupies a leading position as a division seceding, conducting Real Estate research and feasibility studies.
Over 1,500 studies have been conducted by PCRD since 1996; studies included a wide verity of real estate projects, investment strategies and economic feasibility studies.

Services of Property Consulting & Research Division (PCRD)
  • Pricing Strategies.
  • Market Feasibility Studies.
  • Technical Feasibility Studies.
  • Financial Feasibility Studies.
  • Market Studies, Strategies and Surveys.
  • Implementing Investment Strategies.
  • Allocating and Assessing Investments.


PCRD studies include the following:

  • LOCATION STUDIES
    • Studies are based on three factors: demographics, buying patterns and competitor product analysis
    • Buying patterns show trends across market segments
    • Competitor analysis establishes types of products being developed and how they compete over time

  • PRODUCT STUDIES
    Includes favoured structure types, design features, construction costs, structural aspects and service features study

  • MARKET FEASIBILITY STUDIES
    • Overall market trends
    • Economic factors forecast
    • Demographics and consumer insights
    • Concept testing
    • Competitor analysis

  • TECHNICAL FEASIBILITY STUDIES
    • Engineering studies
    • Engineering and architectural design
    • Value engineering
    • Detailed BOQ's to precisely estimate construction cost
    • Construction cost analysis
    • Development programs
    • Cash flow requirements
    • Preparation of bidding documents and details

  • FINANCIAL FEASIBILITY STUDIES
    • Definitive cash flows
    • Anticipated profits
    • Return on capital
    • Turnover period
    • Possibilities for expansion in the light of supply and demand assessments
    • Extent of merchantability of products

  • DESIGN STUDIES
    • Suitability of aesthetics relative to the target market
    • Space utility
    • Safety and preservation of life
    • Environmental factors (Ergonomics) to suit human movement, social and cultural considerations
    • Level and quality of finishing materials
    • Natural lighting and ventilation

  • MARKET STUDIES

    Include the study of demographics, psychographics and economic factors that help profile market segments and identify target segments. This in-turn can be used as the basis of all marketing plans and resulting financial implications.

    • Product merchantability
    • Marketing and sales plans
    • Marketing strategies
    • Media strategies and plans
    • Cash flow predictions
    • Identifying and scheduling capital requirements
    • Sales plans and targets
    • Business progress reports

  • INVESTMENT ANALYSIS
    • Studying investment opportunities
    • Identifying investment opportunities
    • Researching those opportunities
    • Verifying and confirming economic feasibility
    • Design studies
    • Financial studies
    • Market studies and strategies
    • Launching and packaging investments
    • Establishing a realistic investment philosophy
    • Identifying finance channels
    • Establishing finance channels
    • Financing projects through:
      • Banks / Institutions
      • Investors / Funds
      • Pre-selling
      • Supplier alliances
      • Parallel marketing
      • Joint ventures
PROMINENT STUDIES
Hotels and resorts
  • Dreams City - Jeddah
  • Sheraton Hotel and Towers - Madinah
  • Crystal Village Resort - Jeddah
  • Moon Bay - Durrat Al-Arous - Jeddah
  • Abraj Al-Bait: King Abdul Aziz Endowment facing the Holy Mosque - Makkah
Commercial Centres
  • Red Sea Mall – Jeddah
  • Jameel square – Jeddah
  • Al Saha Hotel and Centre – Madina
  • Corniche Commercial Centre – Jeddah
  • Basateen Commercial Centre - Jeddah
  • Ethra’a Mall - Riyadh
  • Tabuk Mall - Tabuk
  • Kings Road Tower - Jeddah
  • Tahlia Street Tower – Jeddah
  • Cornice Office Tower – Jeddah
  • Al Jouf Plaza -Skaka
  • Monte Cairo - Jiza - Cairo



Urban Development
  • Darb Al-Haramin Land Development - Jeddah
  • Jabal Omar - Makkah
  • Al-Manafe’e Center - Makkah
  • Darb Al-Khalil - Makkah
  • Military City Compound - Jeddah
  • South Abhur Housing Community - Jeddah
  • Residential Compound on Prince Faisal Bin Fahd St. - Jeddah
  • Cornice Towers – Jeddah
  • Al Asala City – Al Asala district – Jeddah
MARKET STUDIES - ANALYSIS
  • Alcatel - Saudi Arabia
  • Census - Hotels, furnished apartments, hospitals, compounds and resorts - Jeddah, Riyadh and Dammam
  • Analytical market study to determine success factors for shopping and commercial centers
  • Census on expatriate compounds in Jeddah
  • Survey of door-to-door and face-to-face interviews in major Saudi cities to identify the socio-demographic population breakdown on 3,200 households
  • A comprehensive study of the future of Jeddah’s real estate market
MARKET STUDIES - STRATEGY DEVELOPMENT
  • Paradise Lagoon - Durrat Alarous, Jeddah
  • Al-Khobar Island - Al-Khobar
  • Housing Market Survey - Saudi Arabia
  • Petromin Flee Market - Jeddah
  • Al-Safa Towers – Makkah