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WORK STRATEGIES

Saqifat al Safa’s Investment Strategy Decision Model streamlines and facilitates feasibility and success according to proven effective processes.

SAS’s Investment Strategy Decision Model:

  • DEVELOPMENT STRATEGIES
    Development strategy is predicated with resources at hand. When combined with feasibility studies SAS analyzes project viability and determines if it meets the financial goals of the initial investment strategy.

  • INVESTMENT STRATEGIES
    Saqifat al Safa tailor designs investment strategies to investors’ particular needs and circumstances. Thus ensuring the highest possible ROI.

  • MARKETING STRATEGIES
    Marketing is the optimal mix of all components from pricing, product design, promotion and location. Research and experience play vital roles.
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  • THE BUSINESS MODEL
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  • PRICING STRATEGY
    Pricing is determined by market driven factors, not only the cost of development or investment goals:

    • What the market will pay
    • Elasticity of demand
    • Competitiveness
    • Availability of similar products
    • Achieving cash flow objectives through preliminary sales

  • TARGET MARKETING & MARKET SEGMENTS

    Each product will use targeted marketing according to the location, cost and nature of each product. Using the possession approach SAS will set priorities. Target markets are segmented according to income, education, age, profession, taste, location, cultural behaviour and response factors.

    Real estate market supply and demand must be considered in order for a property to become desirable and attractive. The features that SAS focuses on are:

    • Uniqueness
    • Space conscious
    • Affordable
    • Low maintenance
    • Practical
    • Functional
    • Aesthetically pleasing
    • Safe
    • Well-built
    • Ecological
    • Conventional – modern
    • Hygienic
    • Energy saving
    • Ergonomic

  • PROMOTION STRATEGIES
    Promotion strategies maximize the marketing effectiveness by optimizing communications to reach clients.
    • Marketing Budget
    • Message
    • Content
    • Media
    • Schedules
    • Execution

  • DISTRIBUTION STRATEGIES
    Allocation approach
    Optimal locations are chosen according to:

    • Project type
    • Investment strategy
    • Availability
    • Location and building system
    • Size
    • Price

    Possession approach

    Location suitability is predetermined according to:

    • Site suitability for the project type
    • Size
    • Market value being within the target price range

    Competitive Strategies

    We live in a competitive world, not in isolation. Strategies need to be adopted to remain viable over time as competitors react and adapt.


    Competitive strategy positions the product more attractively relative to competitors’ products so a sale is more likely to ensue. It is also used to pre-empt competitors marketing activities in order to stay at least one step ahead.


    • Timing
    • What competitor products may be offered at launch time
    • What products are offered during the sales period
    • How competitive the product will remain over time
    • What products are likely to conclude during the same period
    • Evaluating marketing techniques of major competitors
    • Likely impact of new launches including the client’s projects and how competitors are likely to react
    • Develop counter competition measures

  • COMPETITIVE STRATEGIES
    COMPETITIVE STRATEGIES description goes here